Why Cotton Promotion?
Cotton is losing market share to man-made fibers, despite its unique benefits. With its natural, breathable fibers, cotton is perfect for all seasons and is environmentally friendly as its completely biodegradable. Also, every part of the cotton plant is used. Cotton also plays a crucial role in our economy, as India is among the top producers, consumers, and exporters of Cotton in the world. It’s not just good for us at an individual level but also vital for our country and the planet.
Through our Cotton Promotion programs, we aim to raise awareness about the advantages of natural fiber – cotton, encouraging people to Choose Cotton for Life. This will help in sustaining our farmers, economy, and our planet at large.
This initiative educates young minds through an entertaining audio-visual and interactive medium, the benefits of cotton and its advantages. This aim at fostering a sense of responsibility towards making mindful choices keeping in mind its impact. Cottonology program is offered both on-ground, primarily in Mumbai, and online pan-India.
Suvin, arguably one of the finest cottons in the world, was crafted by Indian scientists through the crossbreeding ofSujata andSea Island varieties. Grown in limited quantities in Tamil Nadu, it’s highly prized by top Japanese mills, but remains largely unknown to the world at large and even in India for that matter. This is due to limited awareness and marketing. With the objective of raising awareness and demand, COTAAP launchedSuvin Ratna, a premium shirting brand. Positioned as theJewel of Cotton, each shirt piece comes with acertificate of authenticity and is presented in an elegant leather box, offering a luxurious experience for those seeking the best in cotton.
COTAAP commemoratesWorld Cotton Day onOctober 7 every year with a series of engaging activities to highlight cotton’s importance to our lives, economy, and environment.
Given cotton’s natural and sustainable qualities, COTAAP celebratesWorld Environment Day onJune 5 each year withcotton-themed Photography and Slogan Writing Competitions for schools across India. Like World Cotton Day, we also run engagingradio campaigns to spread awareness about cotton’s role in building a greener planet.
COTAAP participates in the Mumbai Marathon each year to raise funds for our Cotton Agronomics projects. Beyond fundraising, the event we are proud to offer this international platform to the daughters of cotton farmers from rural India. With COTAAP’s encouragement these girls have the opportunity to compete on an international stage. These young athletes have made us proud by securing top positions in their respective race categories.
