Our Work

Cotton Promotion Projects

The key strategies that we have employed for our Cotton Promotion objective are Cotton Education (Educating consumers on the benefits of using cotton), Niche segmentation (Building awareness and demand of exclusive Extra Long Staple Suvin Cotton), Visibility Building for the Cotton fibre and Building partnerships and awareness of our cotton promotion cause outside the cotton value chain.

Cotton Education

Cottonology School Contact Program

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Suvin Ratna

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World Cotton Day

COTAAP commemorated October 7th as World Cotton Day. Activities were held across different platforms with the objective of celebrating and communicating the significance of cotton in our lives and its contribution to our economy and our planet.

 

Panel Discussion: This was basically an industry event. Panel discussions at a global forum were conducted. Cotton experts from several parts of the world came together and expressed views and opinions on the future of cotton economy, Extra Long Staple Cotton and other such interesting topics.

Essay Competition: We conducted a pan India essay competition for school children aged 10 to 13 years. The topic given to them was; Cotton – Good for me, my country and my planet. We received over whelming response for this initiative too.

 

Radio Campaign: We ran radio campaigns on Red FM and Radio City to announce the celebration of World Cotton day and bring about the benefits of using cotton

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